Italian Prosecco Makers Fizzing Over Hilton's Copy-In-A-Can
It’s the Grapes of Wrath this week in the countryside just north of Venice. Sparkling white wine-makers are fizzing with disgust over Paris Hilton's latest venture: spumante in a can.
Not only put a sparkling white made from Prosecco grapes in a golden can, she has named it "Rich Prosecco" and is selling it in two low alcohol fruit-flavoured varieties. Now local wine-makers in Italy are rallying against it, saying the drink is not just an insult to their high quality product but also a threat to its reputation outside of the country.
[praw-SEHK-koh; proh-SEHK-koh] A white-wine grape that's grown primarily in the eastern part of Italy's veneto region. Prosecco's made into lightly sparkling (frizzante), fully sparkling (spumante), and still wines. Its fine reputation, however, comes from the sparkling versions. The wines are crisp and appley and, though they can be sweet, are more often found dry. The best-known wines made principally from Prosecco come from the doc of Prosecco di Conegliano-Valdobbiadene and are generally sold with either the name of Conegliano or Valdobbiadene attached. The very best Prosecco wines are labeled "Superiore di Cartizze" and come from a subzone within Valdobbiadene. Prosecco is also known as Balbi, Glera, Serprina, and Tondo.