Sour grapes in France
Dec 21st 2007
IN 2008 America will become the biggest consumer of wine in the world, overtaking both Italy and the previous champion, France. Americans are drinking more as the French consume less. But where wine drinking per head is concerned France still wins hands down. Each French adult will quaff 58 litres in 2008 compared with a more abstemious 10 litres in America. More worrying for France’s winemakers is their declining share of the export market, thanks to competition from the New World.