When we set out to create Starbucks VIA® Ready Brew, we wanted an outstanding cup of coffee that we could enjoy anywhere, at any moment.
That’s even more true with new Starbucks VIA® Decaf Italian Roast, because now “anytime” includes those occasions that call for the rich, bold taste of coffee – but not the caffeine. An after-dinner dessert? A late, late study break? A nightcap on the town? You’ll find all of these situations (and a thousand more) are perfect for our high-quality, 100% arabica, naturally decaffeinated instant coffee.